This weekend was the launch of Target’s newest fashion line collaboration with Jason Wu, and I couldn’t have been more excited! While the rest of the country got pumped up for the Superbowl, I was getting excited for my own big game…
7:30 am — Sunday, my alarm goes off. I stumble into my shoes, brush my teeth, and throw on a coat. I was going to suburbia’s shopping event of the season, and I was barely out of my pajamas.
7:40 am — I arrive to Target with Sam. Thinking ahead, I knew that the big man Target in DC (in Columbia Heights) would be packed. So I made sure we went to a participating Target in Alexandria, Va. There’s already a line of ten middle-aged women at the door, talking back and forth as we approach the line. They’re taking this very seriously, and playfully banter about their must-buy items. I’ve never been through the full-on Black Friday shopipng trip where you camp outside of the store for hours. So just 15 minutes in front of Target in the cold was a shock for me. In just a few minutes I turn behind me and notice the line has grown to 30+ women behind me.
8:00 am — We hear the clicking of the door unlocking and there is a stampede of ten women in front of me, rushing to the small and sparse Jason Wu collection. I was laughing at how serious these ladies were! I walked over quickly, keeping my dignity in tact. The clothes were flying off the rack and some of the more popular items were had already disappeared, so I got practical and just grabbed everything I maybe/sorta liked in my size. It was incredibly helpful to already know the line from checking out the look book.
8:02 am — The purses and totes are gone and most of the collection is missing. The last few items to remain were the cat t-shirts (which I refused to pick up, maintaining my personal lifetime status as a dog person), and the gray lace print top. According to what I could hear, the hot items were the white dress. The woman behind me was hoping to snatch it up to wear to her wedding rehearsal dinner this summer. Also mentioned as a must-have by the women around were the trench coat and the navy striped dress.
8:05 am — Jason Wu has left the buidling, folks. I gather up my handful of clothing, do one big look over to make sure I have eveyrthing I want and nothing I don’t, and do once last walk through. The racks are completely empty. Gone.
8:08 am — I spend waayyy more than I wanted on my cart full of goodies. Realize I may have to return a few items.
8:10 am — Walking out to the car with my Jason Wu designer goods in hand, several girls run the opposite direction into the stores, hoping to still catch some of the collection. I felt bad that they arrived 10 minutes after the store opened and they were already out of luck.
The end of my morning!
I think that a lot of the people who wanted the line but missed out will get a shot at some of the line. My roommate, who happens to be a Target employee, says that the DC Target has already seen several returns of the Jason Wu items in the past day. According to my inside scoop, some of the women were saying that the torso was too short, while others complained the line ran large. I guess time will tell!
I haven’t had a chance to try on/style all of the items yet, but here is a quick low-down of the Jason Wu items I scored:
4 dresses, 1 blouse
Blush, yellow, black striped dress
This was the dress that I really wanted! I got the last one in my size, so I can’t wait to wear it! I love when a dress ties in at the waist like this.
Red, white, navy striped dress
This big, square dress could be perfect for lazy summer days. It seems a little too sheer, even for my casual office environment, so we’ll see if this is a keeper.
Pink and white dotted bow collar blouse
I like this blouse, but I don’t. I got it because there was only one left. But I don’t think it is anything special or different. I’d love to keep it, but I’m not sure if I need it. I’ll have to play around with it in my closet.
Black and white printed short sleeve pleated dress
I’m not sure what I think of this dress yet. I like the pattern, the collar, and the pleating. However I think you’ll all agree it looks a bit boxy. Hopefully a belt can fix this!
Navy floral belted dress
I loved this dress online, but I’m not sure how it translates into my wardrobe. I like the print and the coloring, plus the belt is great. But holy cow, that bust line is ruched in a strange way. I’m not sure how this will look with my “plentiful” chest.
I read a news article today that said over 11,000+ Jason Wu for Target items are being sold on eBay already. I definitiely noticed the ebay-reseller crowd in line with me too. Luckily there was nothing as bad as what happened in Miami, where a couple came in and bought THE ENTIRE LINE.
Watch the YouTube clip of them shopping: Jason Wu for Target disaster in Midtown Miami
Overall, I know I got lucky with my Jason Wu experience, but after browsing twitter, it seems most of the shoppers on Sunday left empty handed. I’d love to see Target turn this into a longer-term, better stocked special collection, where people don’t have to go bananas at 8am on the first day.
Can’t wait to style these dresses!